A 15-year UX veteran, I lead award-winning design teams and make stuff people love.
I work on-location or remotely with teams that make positive impact on people's lives, relationships, health, and safety.
What makes you different?
I'm a design humanist, and my approach is built on three pillars: Empathy, Emotion, & Ethics.
Plus, I'm fun and quirky. 🤓
Why are those pillars important?
User Experience is a relationship, and every healthy relationship is built around Empathy & Emotion.
What about Ethics?
Our work impacts people's relationships, health, & safety, so we need to work ethically & with compassion.
What's your experience?
I've been in UX for over 15 years, from designing websites for SME's, to digital strategy for ad agencies, then web & mobile apps for Philips.
What is UX?
"UX (User Experience) encompasses all aspects of the end-user's interaction with a company, its services, & its products."
- Don Norman (invented the term)
How can UX help me?
Every dollar spent on UX returns between $2 and $100; that's why companies who value great design outperform their markets by over 200%.
I can help you with:
Developing an Experience Vision
Guerrilla-Style UX research
Design for Behavior Change
Working as Product Owner
Value Proposition Creation
Facilitating Design Sprints
I can't help with:
Formal UX Research
CAD or 3D Design
The Greatness Studio
👨💻 Founder & UX Coach
💼 The Greatness Studio
📅 2016 - Present
With people moving into the UX profession, and so many experienced practitioners working on their own, it can be difficult to develop in your UX career. I created The Greatness Studio to help individuals and teams unlock their UX Superpowers. 🚀
uGrow Smart Parenting Platform
👨💻 UX & Visual Design
💼 Philips AVENT Mother & Child Care
📅 2015 - 2016
A baby's first 1000 days are the most important for healthy development. We re-imagined the key moments & architecture of our smart parenting experience, from first-use to feeding trackers. Our app is rated 4 of 5 stars on Apple iTunes & Google Play.
HealthSuite Personal Health Program
👨💻 UX Lead & Designer
💼 Philips Personal Health Solutions
Philips set up a new business category to inspire people to live healthier lives. As part of a prototyping squad of designers, developers, and content strategists, I crafted the overall persuasion architecture & interaction design for our web & mobile app platforms.
Self-Help App for e-Mental Health
👨💻 Creative Lead & Product Owner
💼 Philips Mental Vitality
We overhauled and validated our digital service for mild depression, from scratch, in six months. Using an Agile UX design, research, and development process, we created a vision for our emerging business category and presented at eHealth Week 2016.
Smart Shaver 7000
👨💻 UX Lead
💼 Philips Male Grooming
For the world's 1st connected shaving coach for men with skin irritation, we needed a radical approach. So, I hired a playwright as our Content Strategist. We designed our narrative, interaction, motion, visual, & copy in only eight weeks, all in-house.
👨💻 Creative Lead & UX Designer
💼 Philips Male Grooming
📅 2013 - 2016
The Male Grooming category was among the first to go digital at Philips. On my first assignment as Creative Lead, I helped shape our product's vision, facilitated Hackathon sprints, and provided creative direction for our agency design partner.
"Brian is a passionate professional who has produced impressive results, and I imagine has left a mark on everyone he has worked with. He's inspirational, a natural leader who brings forth not only a strong vision, and a hands-on attitude to the table, but also an infectious energy that binds a team together."
"When Brian started as lead designer of the team it became clear how all the features we were developing could be glued together in one easy and intuitive application. Brian took ownership where needed and his enthusiasm went viral. He is an excellent presenter and always in for a good laugh."
"Brian has a warm and fun personality which I have great time collaborating during the Philips HISS projects. Besides, he is very passionate and has great knowledge on empathy design which makes him a natural creative asset to any team that is focusing on delivering a meaningful design for people."
"Creativity, extensive knowledge, endless curiosity, and long time experience in the field, make Brian not just a great team leader but also a very valuable mentor. He is a complete design professional, but what makes him truly special is the ability to pair his deep knowledge with a warm, positive and team oriented attitude."
My Design Playbook
My work for the past few years has been about helping people make healthy choices. In my eyes, the biggest challenge there is keeping people engaged in the relationship once we’ve started it.
The Ladder of Sustainable Engagement is is my answer to that challenge, a framework for crafting products and services that people fall in love with.
The Ladder of Sustainable Engagement
Design is about relationships, and a healthy relationship has Meaning, Rhythm, Personality, and Endurance.